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White Paper: Embedded Video in Email - Exploring its Vitality as a Marketing Tactic

Email marketers have long sought to use Embedded Video in Email to create engaging inbox experiences. Unfortunately, technical issues made implementation impractical for most. A new research report from The Relevancy Group, a leading marketing research firm, sheds light on how innovative senders are now using Embedded Video in Email to create compelling messages that deliver results. Challenges, opportunities, and best practices are revealed, helping senders approach this emerging email marketing trend from an informed perspective.

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